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  • Austo

Merlot Rubicone IGT Appassite

  • Emilia-Romagna
  • , Italy
6 x 75cl

Austo, short for “Austero” (Austere), embodies austerity, rigor, dignity, elegance, and uniqueness. The name is reflected in the bottle’s design, featuring two embracing lines that convey dynamism and authoritativeness.
Inspired by the surrounding landscape’s gentle hills and vineyard rows, Austo’s custom-made bottle exemplifies fine Italian craftsmanship. It expresses the art of savoir-faire, highlighting the winemaking process in a truly unique vessel.
The Austo symbol, a laurel wreath, pays homage to Italian classicism. In Ancient Rome, it represented victory and glory, later becoming an emblem of wisdom in the Middle Ages. This symbol adorned the heads of Italy’s most illustrious poets and writers, including Petrarch, Boccaccio, and Dante Alighieri.
Austo is a manifestation of its identifying values: uniqueness, elegance, quality, and craftsmanship. The project aims to create a wine that not only tastes exceptional but also presents itself in a bottle that embodies the essence of Italian winemaking tradition and artistry.

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